Why 37signals is winning! – Conversion Optimization

By Payman Torkiyan | On April 15, 2013 In CRO, UI / UX

I’ve spent the last two years studying how people react on various websites depending on the content or the task that the business owner wants the visitors to complete. I’ve also read countless case studies done by major organizations to improve conversion rate numbers. I’ll share my thoughts with you below. Copy The [...]

Optimizing Your Online Website For Multiple Location

By Payman Torkiyan | On April 9, 2013 In Design

In case you have a business serving more than one location, a number of optimization approaches can be implemented to reach the audience. This can be through optimizing specific pages on a site for each of the locations. Targeting in this manner can be done on just about any level, such as a state, area [...]

You’re The Only One To Blame When Your Website Doesn’t Convert

By Payman Torkiyan | On March 18, 2013 In CRO

“You have a conversion problem not a traffic problem” Most companies aren’t satisfied when it comes to their conversion rates and they’re partially to blame for this disappointment and frustration. And the companies that are happy did an average of 40% more test than those companies who were dissatisfied – according to Econsultancy. Conversion [...]

Improve User Experience by Conducting A/B Tests on Your Website

By Payman Torkiyan | On February 22, 2013 In UI / UX

Every website has a purpose. And every page on that site should also have an objective. One of the best ways to improve user experience is to conduct A/B tests on your website. There’s an underlying goal behind the construction and maintenance of every site built (and every page on that site). Whether the point [...]

Using Balsamiq For Information Architecture & Wireframing

By puya turkiyan | On February 9, 2013 In Design, UI / UX

I’ve worked on countless projects where the information wasn’t presented properly to the user. In most cases none of the sites had wireframing done before designing the project. Anyone that takes IA seriously knows a site without wireframes is like building a house without an architect. I am going to share how I used Balsamiq [...]

5 Quick Tips On Building Trust For Your Website

By puya turkiyan | On February 6, 2013 In Online Marketing, UI / UX, Web Design

When you’re just starting out your website and you’re doing a great job developing a product or service to offer your users, do not forget that crafting high-quality sales copy is not adequate enough to convert site visitors into customers. Your initial challenge is always to build trust and confidence for your product and services. [...]

Optimizing Your Contact Form Or Pages For Conversion

By puya turkiyan | On January 31, 2013 In Online Marketing

Optimizing your contact form is actually one of the most important areas of turning a casual browser into a solid lead. Most people and small business’s can make small changes and probably see a huge improvement in conversion. The whole idea is to get the users information so that you can contact them back. So [...]

Pre Made SEO Packages And Why They Suck

By Payman Torkiyan | On January 22, 2013 In Online Marketing

Either you are looking to hire an SEO company or have already worked or working with one. Or, you even chose to go and get the extra package that included SEO from the website you outsourced. Which by the way is probably the worst idea of them all. You’re probably asking yourself a hundred questions [...]

Custom Reports For Google Analytics

By puya turkiyan | On January 3, 2013 In Online Marketing

Custom reporting for Google analytics is huge for me. Custom reports are more detailed and give you the information you need instead of looking through Google Analytics for what you need. Plus, my clients love them because they are easy to understand. I am going to share some custom reports with you so that you [...]

Inbound Marketing & Your Website

By puya turkiyan | On December 18, 2012 In Online Marketing

Inbound marketing has really picked up in the last few years. For one, a lot of businesses are seeing the benefits inbound marketing can bring as suppose to outbound marketing. Its never been sweeter to bring in qualified traffic to a website, event or a physical location. What is inbound marketing? The whole concept is [...]

Hold tight everyone! This site is going through a major overhaul. I could say "Coming Soon", but we're probably looking at Summer.